In 1952, Fred Perry founded his namesake brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it's more than a shirt it's a rite of passage, it's the uniform of the non-uniform. A true icon. Today, Fred Perry is a global community of 370 employees, all inspired by the Laurel Wreath and what it represents.
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