Store Description

Genesis Colors Pvt. Ltd , One of India’s biggest fashion conglomerates, launched the premium lingerie label – Bw!tch in July 2008.

Bw!tch is a youthful, seductive, fashionable lingerie brand for the contemporary Indian women, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bw!tch brings forth an ideal mix of all the key elements – Fashion, Form ,Function and Fit.

Bwitch as a brand was conceptualized for the fashion forward woman who is very confident at being ravishing as well as sexy. The name Bwitch has a connotation of both being sexy as well as being bold.

USP of the Brand

• Unique designs with a mix of sexiness and functionality
• Beauty Enhancement with comfort.
• Proper fit with functionality.
• Correct sizes due to deep research and understanding of the Indian women's anatomy.
• Designer lingerie for every occasion.
• Extensive range offering full of fun, fantasy, fit and functionality.

Product Concept

Bwitch brings forth an ideal mix of the key elements – Fashion, Form, Function and Fit . . . Perfectly in keeping with a philosophy based on total respect for the female figure, high technology is skillfully deployed to reinterpret the notion of femininity and beauty which is central to every Bwitch creation.

Bwitch reflects the desire to make lingerie not simply an item of clothing but an emotion to be experienced . . .