11 AM to 9 PM
Fabindia – India’s iconic brand
Distinctive, aesthetic and affordable, Fabindia products comprise an extensive range of contemporary products – both textile and non-textile – created using traditional techniques and skills. Present in 62 cities in India and with six international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas.
While focusing on innovation and design, Fabindia actively nurtures traditional craft skills by providing an accessible retail platform for craft products produced by artisans living largely in the rural areas. It links contemporary urban markets with traditional craft-based, largely rural producers, offering merchandise and products that emphasise an alternate to the mass produced.
While on one hand the company provides access to a unique, natural, contemporary product-line to the urban consumers, it also provides sustainable livelihoods to craft-persons in the rural hinterland. Fabindia helps create direct employment for close to 80,000 craftspeople, and also generates employment for a number of related/support functions like spinning and dyeing in the case of yarn, embellishing in the case of tailored garments, collection of natural fibre for weaving baskets, etc.
Fabindia was established in 1960 by John Bissell, who came to India in 1958 on a Ford Foundation grant to advise the All India Handicrafts Board and Cottage Industries on creating a market for handloom fabrics. After the completion of the contract, John Bissell, who had developed a deep appreciation and respect for the genius of the Indian crafts and weaving, decided to stay on in India and help create a market for this product: he started Fabindia as an export house for Indian hand woven textiles.
John Bissell had a vision for the company that placed equitable relationships at the centre of the business model he chose for Fabindia. While ‘sustainable relationships’ is quite the modern mantra today, at the time the company came into being, this approach was viewed as ‘radical’ and perhaps too idealistic for the business of business.
Initially, Fabindia supplied hand woven textiles and dhurries to a number of stores abroad, including Habitat. Fabindia’s first retail store opened in 1976 in Greater Kailash in Delhi – this remains one of the flagship stores. The handloom and hand printed garments range which is now synonymous with Fabindia, was introduced there in the early 1980’s, as a small section of men’s shirts, kurtas and pyjamas. Subsequently, on popular demand, a range for women’s clothing was introduced and the rest, as they say is history.
Besides 19 other locations in Delhi & NCR, the Fabindia store in DLF Promenade is spread over 4,500 sq.ft and offers an exclusive collection of garments for men, women and kids, garment accessories, jewellery, home furnishings, furniture, personal care products, organic foods and giftware.
In garments, the store stocks an exciting range of Indian and western wear which includes kurtas, churidars, patialas, salwars, pyjamas, shirts, tops, skirts and tunics perfect for both casual and formal wear. The clothing line beautifully combines stylish cuts and designs with traditional hand block prints, embroideries and weaves from all over the country.
To complement your garments, you can explore Fabindia’s range of hand crafted jewellery comprising ear rings, necklaces, bangles made with materials like terracotta, ceramic, silver and semi precious stones, available at the store. The jewellery range adapts a variety of age old jewellery making techniques, materials and crafts to offer unique designs that express your individual personality.
Apart from garments and jewellery this store also has personal care products like soaps, body wash, shampoos, scrubs etc and an assortment of organic foods.
For your home, the store offers furniture in different finishes. While being easy to move around, these furniture pieces are finished in a traditional manner to highlight the warmth of natural grain. In home furnishings pick from bed, table and bath linen, curtains, cushion covers and floor coverings available in myriads of colours and fabrics.
In addition, complete the look of your homes with lighting options in wood and paper and the collection of giftware items ranging from photo frames, candles, baskets to ceramic and pottery products.
The store is open all seven days a week from 11 am to 9.00 pm.