Modern. Feminine. Sophisticated. With its distinct line of contemporary women's apparel and accessories, bebe is the brand for women who seek trend-forward and expressive style. It's for those who are defined by a confident and discerning attitude-and who seek fashion that mirrors this mindset. BEBE STORES, inc. designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the brand names such as bebe, BEBE SPORT and 2b bebe. bebe currently operates 247 stores out of which 199 are bebe stores, including the online store bebe.com, and 48 are 2b bebe stores, including the online store 2bstores.com. These stores are located in the United States, the U.S. Virgin Islands, Puerto Rico, Canada and Japan. bebe also distributes and sells bebe branded product through its licensees in approximately 20 countries.