Store Description

Early Learning Centre opened its first store in the mid 1970s and now we have 215 stores across the UK . And when you visit one of our stores, you can take our toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

Early Learning Centre also has over 80 international stores in 19 countries across the world. Early Learning Centre has been successfully trading internationally via franchising for over 13 yearsWe now have over 75 franchised stores in 16 countries with more opening all the time

We manufacture the toys 0 months to 10 year.

All our toys meet and exceed all British and European standards for toy safety, and we're delighted with our ongoing association with the Royal Society for the Prevention of Accidents, who work with us in the development of our toys.

We test our toys just like your kids do -

We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them.

Our new carrier bags are made with 33% recycled plastic

All of our instore display signage is on recyclable material

All or our catalogues and leaflets are printed on FSC or recycled paper.